Welcome to ThatChannel Studios!

Your interview on ThatChannel is an opportunity to promote your product, service, concept, project, idea, or vision to the world.

ThatChannel.com is Canada’s leading Internet TV station, audio/video production studio and broadcasting event space, located in the heart of downtown Toronto since 2004.

Liquid Lunch has welcomed thousands of guests over the years to help promote their business, organization, cause, or project. With over 20K subscribers and 2M viewers.

Besides the live audience, you have some options to use the HD video of your interview to:

Or Give Us a Call at 647-932-2063

Hugh Reilly

How to Use Your Interview:

  • post on all major online distribution platforms where it can constantly build awareness for you and your business or project
  • put on your website to get your message across quickly and effectively, especially for people who’d rather watch video than read text
  • continuously drive traffic to your website, even while you sleep; creating warm leads as an essential part of your “sales funnel”
  • include automatically with every email you send
  • share on social media and grow your audience and client base
  • let people get to know you in the age of relationship marketing
  • drive traffic and create warm leads every day

Upgrade Your Interview:

  • Essential Video Package $697
  • Liquid Lunch Promo Package $247
  • Receive edited digital file of your interview $197, or first interview FREE if you become a member ($30/month)

How to Watch Your Interview:

Subscribe right now to our Twitter account to find out when your video is ready to watch. When it’s ready, we’ll tweet it to you and our other subscribers. Subscribe here: twitter.com/thatchannel or check ThatChannel.com every day until you see it right on our home page!

Location Information:

ThatChannel is located at 600 Bay Street (Suite 510), at the northwest corner of Bay and Dundas in the heart of downtown Toronto. We’re less than a five minute walk from either Dundas Subway Station (Yonge line) or St. Patrick (Dundas) Subway Station (University line). Street parking is usually available nearby, or paid parking is available on the northwest corner of Bay and Edward (entrance on Edward) just north of Dundas. NOTE: The elevator operator is on lunch from 12-1pm, so you’ll need to walk up the stairs if you come then. In the unlikely event that the building doors are locked, pls call 647.298.5552 to enter. If doing a phone interview, you can find our call-in number on the website. If you’re connecting by Skype, our skypename is: thatradio.com

How to Prepare for Your Interview:

We’ve done our very best to create a comfortable atmosphere conducive to having interesting discussions on-air. Just be relaxed and look forward to having an enjoyable and rewarding experience. As long as you are familiar with your subject matter (your business, product, service, project, organization, art, music, or idea), then you are ready!

Our purpose is to find out who you are, what you are doing, what you need or have to offer, who you’re trying to reach, and what is most unique and important about your work. That’s what our conversation is designed to bring out. If your interview is by phone or Skype, the same applies but you’ll be in the comfort of your own home or office.

Keep Your Content Working for You:

Maximize the value of your interview by getting a recording for your website, blog, Facebook, YouTube, Linkedin, and other social networks. We’ll show you how to use your interview to generate traffic for your website, build your reputation as a thought leader, and create warm leads for your business sales funnel.

    1. It’s uploaded to Youtube where it’s available to everyone on the internet. Includes strategic SEO title, description, and keyword tags so people can find you on search engines.
    2. You get the embed code to put your TV interview on any websites you control.
    3. Automatically send out your video with every email.
    4. Make it available on Facebook, Linkedin, and other social networks.
    5. You may also get a digital copy of the file that you can edit further, upload, burn DVDs and maintain control with a “hard copy” in your possession.

With the actual file, you can always do further editing and uploading down the road, turning your interview into many potential videos that can support your business or project in different ways.

ThatChannel will also provide you with the opportunity to record a free 30 second soundbite that you can then turn into a Radio/TV commercial, before the start of your interview:

You’ll have the opportunity to read a 30 second commercial or soundbite for your business, group, or project. Please fill in the blanks in the template below, and bring the completed form to the interview where you’ll be ready to read your soundbite/commercial on the air.

The best sound-bites are basically your “30 second elevator speech”. Just fill in the blanks below:

Hi, I’m _________________________________________________ (your name)

From ___________________________________________________ (name of business/org. etc.)

If you are/need______________________________________________ (describe ideal target customer)

We ____________________________________________________ (describe what you do, products/ services)

We ____________________________________________________ (what you do better than anyone else)

Then please contact me at __________________________________ (web, email, or phone number twice)

ThatChannel will also provide you with the opportunity to record a free 30 second soundbite that you can then turn into a Radio/TV commercial, before the start of your interview:

Create a 30 word free classified ad to be printed in ThatChannel hard-copy print magazine to promote your business, project, cause, or organization: